Project Japan was a Norwegian marketing campaign that introduced ocean-farmed Atlantic salmon to Japan in the 1980s — rebranding it as sushi and kick-starting global demand. Read the case study to understand how industrial salmon became a worldwide commodity.
Read full article on Salmon.info.
Watch BBC World Service Daniel Raza share the origin story of salmon sushi.
Read full article on Salmon.info.
Watch BBC World Service Daniel Raza share the origin story of salmon sushi.
Read full article on Salmon.info.
Watch BBC World Service Daniel Raza share the origin story of salmon sushi.
KEEP SWIMMING
Japanese businesses imported approximately 13,300 metric tons of Atlantic salmon from Norway in 2021.
Japanese businesses imported approximately 13,300 metric tons of Atlantic salmon from Norway in 2021.
Japanese businesses imported approximately 13,300 metric tons of Atlantic salmon from Norway in 2021.
FACT
The stories we’re told shape what we buy. By sharing this one, you can help replace myth with truth and choose better for ourselves and our planet.
